Our mission is to give female entrepreneurs the freedom and power to live their lives by their own rules.
What we do
We specialize in providing comprehensive marketing tools, education, and high-level support to early-stage founders who feel overwhelmed by the multitude of marketing tasks. Our core competencies lie in our ability to empower and equip entrepreneurs with the knowledge, resources, and guidance necessary to establish a strong brand presence and achieve their marketing goals effectively.
Our Manifesto
“When women have the power to create wealth for themselves and their families, communities thrive and the world just simply works better.”
Meet our acquirer
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Lisa has 30+ years in media and marketing communications, and strives to bring business-owner perspective, keen insight, and honest counsel to the table when building strategic programs that grow her clients’ brand reputation and bottom line.
Her professional path has been paved with important moments created for Fortune 50 multinationals, iconic brands, and renowned thought leaders.Lisa acquired Her Brand & Co. in 2024 to drive a new era of growth for HBC. Together, alongside Lisa, we can expand our offerings in new and innovative ways that we couldn't have done so otherwise.
And with Full Tilt’s larger team and broader expertise, we now have an even more diverse and robust pool of knowledge to draw from, enabling us to offer richer marketing education and resources to our founders.
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A leading marketing executive with 10+ years of experience working with creative agencies, small businesses, nonprofits and global enterprises, Jessica is a powerhouse brand strategist and two-time entrepreneur having built both of her companies from scratch.
In her tenure, she has led marketing strategies for Red Bull, TedxWomen, Girls Who Code, Stanford University, Florida Institute of Technology, and many others. Jess is a proud mompreneur who’s been featured in Entrepreneur Women, Girlboss, Thrive Global, The Lean Startup Co., IFundWomen, The Female Founder Collective, The Women's Business Enterprise National Council (WBENC), and many others, and she commonly speaks on topics relating to helping women build, brand and bring their businesses to market.
Meet the Founders
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Mari has worked in marketing and communications for over 10 years, and has an MBA from Rollins Crummer Graduate School of Business. She is a ninja in all things operations, is uniquely gifted at marketing systems, goal setting and accountability, and has a distinctive ability to lead teams and mentor talent.
Previously, Mari spent 10 years in higher education in program development, operations, and marketing for student affairs. She also led community development for the University of Central Florida (60k+ students), a Hispanic serving institution since 2019. Originally from Maracaibo, Venezuela, Mari now travels full time.
Advisor
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Ali Kriegsman is the Co-founder and COO of Bulletin, a B2B wholesale marketplace that was recently acquired by Emerald, the largest B2B Events Company in the U.S. Her mission in life is to help founders and small business owners navigate the murky waters of ideating, launching, and scaling their companies. A recipient of "Forbes 30 Under 30" and named one of Fast Company’s "Most Creative People in Business," Kriegsman has helped thousands of brands expand their distribution and sell in both offline and online stores all around the US and Canada. She is a salesperson, self-taught publicist, marketer, and growth strategist and has experience scaling both bootstrapped and venture-backed businesses.
Her first book, How to Build a Goddamn Empire, is the straightforward, no-nonsense book on entrepreneurship entrepreneurs have been searching for, and it is available in both hardcover and audiobook formats world-wide. Using the questions she's most frequently asked as her guideposts, Kriegsman writes about her experience launching and growing Bulletin directly from the trenches pre-acquisition, and features words of triumph, failure and wisdom from 30 other women-owned businesses. The book has since been featured in Forbes, Entrepreneur Magazine,The Today Show, CBS News, The Information and more, and has been celebrated for its candor, sense of humor and direct, actionable advice.
She is now running a part-time consulting business while working diligently on her second book.
Our Values
Stronger Together
We believe in collaboration over competition. There is room at the top for all of us.
Customer Centered, Impact Focused
Women entrepreneurs and aspiring founders are at the center of everything that we do. We exist to inspire, educate and empower these women.
We Work to Live, We Don’t Live to Work
We work hard and are dedicated to our mission, but we embrace recharging and celebrate our personal passions; and we raise our hands when the company or our wellbeing is at risk.
Iterative Growth & Continuous Improvement
We believe that small actions lead to big changes, and we are focused on iterative growth and continuous improvement.
Diverse, Accepting, & Globally Conscious
We believe in the power of diversity as it relates to our community of founders and growing network of advisors and industry experts. We want to empower women across all business sectors and early-stage entrepreneurial experiences.
Our Impact
Access to Education
10K+ womenpreneurs from 27 countries have been educated by our programs.
Businesses Launched
350+ female-led businesses launched into market.
Revenue Growth
Our customers have increased $10M in gross revenue as a result from our programs and strategic consult.
Meet Ziwadi.
Elephants are the brand iconography for HB&C because they represent our core values: Compassion, Strength, Leadership, Education, Mentorship & Community.
We give back to help rehabilitate and rescue orphaned Elephants through the Sheldrick Wildlife Trust. Ziwadi is our most recent adoption, learn about her adoption story by clicking on her video!